Bridging the Gap: How One Leader is Taking on Health Disparities in Georgia
Georgia has a serious health crisis on its hands — and for Black and brown communities, the stakes couldn’t be higher. The state ranks among the most dangerous places to give birth in the U.S., especially for Black women. In fact, last year alone, Georgia saw 116 more infant deaths than the year before.
But there is hope on the horizon.
One health company is stepping up to make a difference, and at the forefront of that mission is Vonetta Daniels, the newly appointed Executive Director of CINQCARE, a purpose-driven health and care company laser-focused on improving outcomes for underserved communities.
“The problems are huge and vast,” Daniels says. “But I do think education and advocacy are really foundational, no matter what the health disparity conversation is — whether you’re talking about HIV and AIDS, or maternal and infant mortality.”
A Broken System Needs a Bold Approach
Daniels has spent over two decades working in Georgia’s health care landscape — from serving on the board of the Center for Black Women’s Wellness to holding key roles at Grady Health System and KPMG’s health care practice. She’s seen firsthand how systemic inequalities create barriers to care, and she’s determined to change that.
At CINQCARE, Daniels is pushing for a more holistic approach — one that goes beyond the walls of clinics and hospitals. The company partners with institutions like the March of Dimes, Morehouse School of Medicine, and other community organizations to bring care directly into the homes and lives of those who need it most.
CINQCARE’s mission is clear: to deliver everyday health and well-being to the communities that have long been left behind — with a special commitment to Black and Brown families.
Why Education Matters More Than Ever
For Daniels, one moment that hits close to home still drives her work today: her aunt once visited a clinic thinking she had a chest cold. In reality, she was having a heart attack.
“What I think is significant about that story is, as women, we’re more educated on what a heart attack looks like in a man,” she explains. “But we don’t know what it looks like in women. And we are women, right?”
That experience underscores one of Daniels’ key beliefs — education is empowerment. People need to understand their own health to advocate for themselves and their loved ones.
And that means rethinking how care is delivered.
“We can’t address health care only in a clinical setting with a checklist,” Daniels says. “We need a different approach — one that starts with listening to communities, not just treating symptoms.”
Building Healthier Communities from the Ground Up
As Daniels steps into her new role, her focus is clear: connect the dots between clinical care, community support, and wellness. That means reaching people where they are — not expecting them to navigate a fragmented system on their own.
“I think we’ve all heard the saying, ‘You can’t solve problems with the same consciousness that created it,’” she says. “So we need to think differently about how we approach health care.”
Daniels and her team at CINQCARE are doing just that — investing in community, prioritizing education, and working to dismantle the systemic barriers that keep so many people from living healthy lives.
Change won’t come overnight, but with leaders like Vonetta Daniels at the helm, Georgia’s most vulnerable communities may finally begin to see the care they deserve.